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IRINA BUTUSOVA​​​​​​​
RESUME

Art Director, Design Consultant & Product Designer in Generative AI  
January 2023 – Present. Based in Tel Aviv
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PROFESSIONAL SUMMARY
Experienced Art Director, AI Prompt Engineer, and Creative Technologist with a strong background in Generative AI, advertising automation, and digital design. Passionate about AI-driven content creation, ad optimization, and creative automation, helping brands scale their marketing efforts with cutting-edge AI tools. Highly proficient in creating engaging and effective designs across various platforms for industries such as fashion, food, and music.

SKILLS & EXPERTISE
AI Content Generation & Prompt Engineering: Proficient in MidJourney, Krea AI, ChatGPT, OpenAI, Flux AI, and Runway to craft compelling AI-generated branding, visuals and videos.
 Ad Creative Automation : Experience in automating social media ad production and scaling performance-driven content.
Marketing & Design Automation: Expertise in Make (Integromat) and UserAPI to streamline content workflows.
Branding & Visual Storytelling: Strong design foundation in Adobe Creative Suite, motion graphics, and digital branding. 
End-to-End Creative Process: Managing AI-powered campaigns from concept to execution, ensuring high-quality and impactful content.  
 Performance Optimization & AI Strategy: Analyzing and iterating AI-generated ads to maximize engagement and conversion rates.

EXPERIENCE
Freelance AI Prompt Engineer & Automation Consultant
Tel Aviv, Israel | January 2023 – Present
Developed AI-generated advertising creatives using MidJourney, Runway, and ElevenLabs.
Designed automated AI workflows for ad content approval and social media scaling.
Optimized AI-generated ad performance through structured prompt iteration and data analysis.
Integrated AI-driven visuals and video ads into digital marketing strategies.
Bee Logo. Graphic Designer/Art Director  
June 2018 – December 2022. Tel Aviv, Israel.
Jucydesign Berlin. Product Design Lead  
March 2016 – November 2019. Berlin, Germany.
Merlin Group. Freelance Creative Director  
November 2009 – May 2012. Berlin, Germany.
Berliner Philharmonic. Web Designer  
March 2008 – June 2009. Berlin, Germany.
ICQ. Online Designer  
June 2006– January 2008. Tel Aviv, Israel.
Fogel Ogilvy. Art Director Interactive  
June 2004– June 2006. Tel Aviv, Israel.

EDUCATION
Tel Aviv College of Technology
Art School Odessa Ukraine
Graphic Design at John Bryce College
SMM Manager at IFM College Berlin

AWARDS & FEATURES
Coca-Cola Music (Israel)
NUK (Germany)
Best Kids Apps by Google (Emma's Dreamland TutoTOONS)
Best Ad of the week by Ogilvy (Mentos)

TOOLS & TECHNOLOGIES  
Adobe Creative Suite (Photoshop, Animate, Illustrator, Adobe Firefly)
ChatGPT, Midjourney, Krea AI, Wix, Premiere Pro, FLUX AI, Acrobat DC, Make (Integromat)
Proficient in spoken German

EXPECTED ANNUAL SALARY
USD 80,000 

HOBBIES & INTERESTS
Yoga, Classic Ballet, Vegetarian Cuisine, Japanese and Erotic Illustration